Most Calgary websites are being held back by technical issues their owners don't know exist. Duplicate URL structures, missing schema, slow Core Web Vitals, crawl budget waste — we find every issue and fix it systematically.
Content quality and backlinks matter enormously — but they cannot overcome fundamental technical problems. A website with critical crawl issues, duplicate content, or poor Core Web Vitals will consistently underperform, regardless of content investment. Technical SEO is the foundation everything else is built on.
MRC SEO Consulting brings an IT-engineer's perspective to technical SEO audits. We don't just run Screaming Frog and hand you a list of broken links. We analyze site architecture, crawl path efficiency, URL hierarchy logic, rendering behaviour, schema implementation accuracy, and how Google is actually processing your site versus how you think it is.
Our technical audits have identified self-cannibalization issues from stacked Google Sites properties, duplicate URL hierarchies (/services/* vs /internet-marketing-services/*) both live and indexed, and backlink profiles with 57%+ toxic domain ratios. These are the kinds of root-cause issues that explain why strong content doesn't rank — and they require technical expertise to identify and resolve.
| Issue | Frequency | Impact |
|---|---|---|
| Keyword cannibalization | 68% | Critical |
| Missing schema markup | 74% | High |
| Duplicate URL structures | 41% | Critical |
| Slow Core Web Vitals | 63% | High |
| Broken internal links | 58% | Medium |
| Missing canonical tags | 52% | High |
| Redirect chains | 45% | Medium |
Based on 200+ Calgary website audits, 2018–2026.
We verify Google can crawl and index every important page on your site — and that it's not wasting crawl budget on pages it shouldn't be accessing. Issues we investigate: robots.txt blocking, noindex tags, crawl traps, pagination handling, JavaScript rendering failures, and sitemap accuracy. We use Google Search Console coverage reports alongside Screaming Frog crawl data to cross-reference what Google is actually seeing versus your site's intended structure.
Google's page experience signals — Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) — are confirmed ranking factors. We audit your current CWV scores across desktop and mobile, identify the specific elements causing failures, and implement fixes: image optimization, render-blocking resource elimination, server response time improvement, and layout stability corrections.
Internal links distribute PageRank and signal page hierarchy to Google. We map your current internal link structure, identify orphaned pages (pages with no internal links pointing to them), find pages receiving disproportionate link equity versus their importance, and redesign the internal linking strategy to funnel authority to your highest-value ranking targets. Siloed topical content structures are built to reinforce topical authority signals.
Schema markup helps Google understand your content and business entity — it's critical for both rich snippet eligibility and AI/LLM citation accuracy. We implement and validate LocalBusiness, Service, FAQPage, BreadcrumbList, Person, and other relevant schema types. We also audit your existing schema for accuracy errors that could cause Google to distrust your structured data entirely. All markup is tested through Google's Rich Results Test before deployment.
Duplicate content dilutes ranking signals by splitting authority across multiple URLs for the same content. We identify all forms: parameter-based duplicates, HTTP/HTTPS/www variants, near-duplicate service pages, and accidental duplicate URL hierarchies. Canonical tag strategy is documented and implemented, ensuring Google consolidates ranking signals onto the definitive version of each page.
A toxic backlink profile can suppress rankings even when content quality is high. We run a full Ahrefs backlink audit, classify links by type and toxicity, build a prioritized disavow file for Google Search Console submission, and document the legitimate authority links you should be building more of. Anchor text distribution analysis identifies keyword anchor starvation — a common issue for Alberta SEO campaigns.
Proper schema markup is one of the most underutilized technical SEO advantages in Calgary. We implement it correctly across every applicable page type.
Core entity data: name, address, hours, geo-coordinates, services.
Targets People Also Ask boxes and AI answer citations.
Defines service offerings, service type, and area served clearly.
Enables star rating display in organic search results.
Displays breadcrumb path in SERP snippets, improves CTR.
Establishes consultant/founder entity authority for E-E-A-T.
Enables Top Stories eligibility and publication date display.
Targets AI/voice search summarization and citation.
We use a combination of Screaming Frog Spider for full site crawls, Ahrefs for backlink and organic keyword data, Google Search Console for indexation and performance data, GTmetrix and PageSpeed Insights for Core Web Vitals analysis, and Google's Rich Results Test for schema validation. Manual inspection supplements all automated data — tools flag issues, but expertise determines their significance and priority.
We implement. Our audits produce a prioritized action list, and we execute the fixes directly in your CMS, or work with your developer for server-level changes if required. You don't receive a 60-page PDF you're expected to act on alone. Implementation is included in all retainer packages and quoted separately for one-time audit engagements.
Core Web Vitals (LCP, INP, CLS) are a confirmed Page Experience ranking signal in Google's algorithm. Sites that fail CWV thresholds — particularly slow LCP above 2.5 seconds or high CLS — face ranking suppression compared to otherwise equivalent competitors with good scores. Mobile performance is especially important given that the majority of local Calgary searches happen on mobile devices. We frequently find Calgary small business sites with LCP scores of 4–8 seconds, which is a significant disadvantage in competitive SERPs.
Starting at $997 for a one-time audit, or included in all monthly SEO retainers. We'll identify every technical issue suppressing your rankings and give you a prioritized fix list.
Book a Technical Audit