From technical audits to content strategy and link acquisition — MRC SEO Consulting delivers every component of a winning Calgary SEO campaign under one roof. No subcontractors. No templates. Just expert execution.
We build campaigns around what your specific market, competition, and website require — not a pre-packaged checklist.
Local SEO is the single highest-ROI channel for Calgary businesses that serve customers in-person or within a defined service area. When someone searches "HVAC contractor near me" or "Calgary immigration lawyer," the 3-pack of Google Maps results captures the majority of clicks — we make sure your business is in that pack.
Our local SEO service includes Google Business Profile management, NAP citation building, local keyword targeting, and review velocity strategy. We track your local pack rankings across Calgary's key neighbourhoods and optimize aggressively for the queries that drive calls and form submissions.
Technical SEO problems are silent ranking killers. Slow pages, crawl budget waste, duplicate content, broken internal links, missing schema — any one of these can suppress an otherwise strong site. Our technical audits leave nothing unchecked.
We use a combination of Screaming Frog, Ahrefs, Google Search Console, and manual analysis to build a complete picture of your site's technical health. Every issue is documented with severity, business impact, and a specific fix recommendation. We then implement the fixes directly — no handing you a 60-page PDF and wishing you luck.
| Issue | Impact |
|---|---|
| Keyword cannibalization | Critical |
| Missing schema markup | High |
| Slow LCP (>2.5s) | High |
| Orphaned pages | Medium |
| Toxic backlinks | Medium |
| Duplicate URL structures | Critical |
Content is the vehicle for topical authority. We build keyword clusters around your core services, research what the top-ranking pages actually contain, then produce content that is demonstrably more comprehensive, better structured, and more useful to the searcher.
Every content piece is built with a defined primary keyword, supporting secondary terms, semantic vocabulary, and a clear search intent match. We don't write content for content's sake — every page has a ranking goal and a conversion purpose.
Informational, commercial, navigational, or transactional?
Study top 5 ranking pages for gaps and opportunities.
Headline hierarchy, semantic vocabulary, E-E-A-T signals.
Schema, internal links, CTA, and rank tracking setup.
Every campaign is scoped to your specific market and goals. These are representative starting points — your actual investment is determined after the free audit.
All packages are month-to-month. One-time technical audits available from $997. Contact us for enterprise pricing.
Cookie-cutter SEO doesn't win in competitive Calgary markets. We apply vertical-specific knowledge to every campaign.
HVAC contractors, plumbers, electricians, and home service companies compete for urgent, high-intent local searches. We optimize for "furnace repair Calgary," "emergency plumber NW Calgary," and dozens of neighbourhood-level keywords. Our campaigns focus on Google Maps pack domination, landing page CRO, and seasonal content strategy.
Legal SEO is a YMYL vertical where E-E-A-T signals matter enormously. We build authoritative content, structured attorney profiles, review acquisition systems, and local citation networks for immigration lawyers, family law firms, and personal injury practices across Calgary and Alberta.
Mental health practices have unique SEO needs: sensitive content handling, Psychology Today profile optimization, local pack strategy, and HIPAA-aware review management. We've helped Calgary counselling clinics build consistent lead flow through organic search without compromising patient privacy standards.
Siding, roofing, window, and exterior contractors compete in a highly local, seasonally-driven market. We deploy geo-targeted landing pages, project portfolio schema markup, and Google Business Profile optimization to put Calgary contractors in front of homeowners at the exact moment they're ready to buy.
A monthly SEO retainer with MRC includes ongoing technical monitoring, keyword rank tracking, content production (based on package), Google Business Profile updates, link building activity, and monthly performance reporting. We also maintain an active issues log and address emerging problems (algorithm updates, new competitor activity, site changes) as they arise. Nothing is set-and-forget — we actively manage your campaign throughout the month.
Yes. Our standalone Technical SEO Audit is priced from $997 and delivers a comprehensive written report covering technical health, on-page gaps, backlink profile, and a prioritized 90-day action plan. Many clients start with an audit to understand their current baseline before committing to a retainer. Contact us to book yours.
Monthly reports include: keyword ranking changes for all tracked terms (with trend data), organic sessions from Google Search Console, click-through rate analysis, conversion data if goal tracking is configured, backlink growth, and a forward-looking action plan for the next 30 days. We present data in plain language — no hiding behind vanity metrics.
We'll analyze your site, identify your highest-impact opportunities, and show you exactly what a Calgary SEO services campaign would look like for your business. No commitment required.
Request My Free Audit