Full-Service SEO Agency

Calgary SEO Services That
Drive Real Organic Growth

From technical audits to content strategy and link acquisition — MRC SEO Consulting delivers every component of a winning Calgary SEO campaign under one roof. No subcontractors. No templates. Just expert execution.

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Our SEO Services

Every Calgary SEO Service Your Business Needs

We build campaigns around what your specific market, competition, and website require — not a pre-packaged checklist.

Local SEO

Dominate Calgary's Local Pack

Local SEO is the single highest-ROI channel for Calgary businesses that serve customers in-person or within a defined service area. When someone searches "HVAC contractor near me" or "Calgary immigration lawyer," the 3-pack of Google Maps results captures the majority of clicks — we make sure your business is in that pack.

Our local SEO service includes Google Business Profile management, NAP citation building, local keyword targeting, and review velocity strategy. We track your local pack rankings across Calgary's key neighbourhoods and optimize aggressively for the queries that drive calls and form submissions.

  • Google Business Profile full optimization and monthly posting
  • Local citation audit and directory submission (50+ platforms)
  • NAP consistency verification across all directories
  • Neighbourhood-level keyword targeting across Calgary
  • Review generation strategy and reputation management
  • Local link building from Calgary-relevant sources
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Local Pack Ranking Factors We Target

Google Business Profile completeness Critical
Review quantity & quality Critical
NAP citation consistency High
Local landing page relevance High
Proximity & service area signals High
Local backlink profile Medium
Technical SEO

Fix What Google Can't Ignore

Technical SEO problems are silent ranking killers. Slow pages, crawl budget waste, duplicate content, broken internal links, missing schema — any one of these can suppress an otherwise strong site. Our technical audits leave nothing unchecked.

We use a combination of Screaming Frog, Ahrefs, Google Search Console, and manual analysis to build a complete picture of your site's technical health. Every issue is documented with severity, business impact, and a specific fix recommendation. We then implement the fixes directly — no handing you a 60-page PDF and wishing you luck.

  • Full crawl analysis — all 4XX/5XX errors, redirect chains
  • Core Web Vitals optimization (LCP, INP, CLS)
  • Schema markup implementation (LocalBusiness, FAQ, Service)
  • Internal link architecture audit and restructuring
  • Duplicate content identification and canonical strategy
  • XML sitemap and robots.txt optimization
  • Mobile-first indexing readiness assessment
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Common Issues We Find in Calgary Sites

IssueImpact
Keyword cannibalizationCritical
Missing schema markupHigh
Slow LCP (>2.5s)High
Orphaned pagesMedium
Toxic backlinksMedium
Duplicate URL structuresCritical
Content Marketing

Content That Earns Rankings

Content is the vehicle for topical authority. We build keyword clusters around your core services, research what the top-ranking pages actually contain, then produce content that is demonstrably more comprehensive, better structured, and more useful to the searcher.

Every content piece is built with a defined primary keyword, supporting secondary terms, semantic vocabulary, and a clear search intent match. We don't write content for content's sake — every page has a ranking goal and a conversion purpose.

  • Keyword cluster mapping and content calendar planning
  • Intent-matched long-form service and blog content
  • E-E-A-T optimization (experience, expertise, authority, trust)
  • Internal linking strategy embedded in every piece
  • Meta title and description optimization
  • Content gap analysis vs. top-ranking competitors
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Our Content Production Framework

01
Intent Identification

Informational, commercial, navigational, or transactional?

02
SERP Analysis

Study top 5 ranking pages for gaps and opportunities.

03
Draft & Structure

Headline hierarchy, semantic vocabulary, E-E-A-T signals.

04
Optimize & Publish

Schema, internal links, CTA, and rank tracking setup.

Pricing

Transparent Calgary SEO Pricing

Every campaign is scoped to your specific market and goals. These are representative starting points — your actual investment is determined after the free audit.

Starter SEO
$1,500/mo
  • 10 target keywords
  • Technical audit & on-page optimization
  • Google Business Profile management
  • 2 content pieces/month
  • Local citation building
  • Monthly rank report
Get Started
Authority SEO
$5,000/mo
  • 50+ target keywords
  • Full technical ownership
  • Local + national SEO
  • 8 content pieces/month
  • Aggressive link building
  • Digital PR outreach
  • Dedicated account manager
  • Weekly reporting
Let's Talk

All packages are month-to-month. One-time technical audits available from $997. Contact us for enterprise pricing.

Industry Verticals

SEO Services Tailored to Your Industry

Cookie-cutter SEO doesn't win in competitive Calgary markets. We apply vertical-specific knowledge to every campaign.

HVAC & Home Services SEO

HVAC contractors, plumbers, electricians, and home service companies compete for urgent, high-intent local searches. We optimize for "furnace repair Calgary," "emergency plumber NW Calgary," and dozens of neighbourhood-level keywords. Our campaigns focus on Google Maps pack domination, landing page CRO, and seasonal content strategy.

Legal & Law Firm SEO

Legal SEO is a YMYL vertical where E-E-A-T signals matter enormously. We build authoritative content, structured attorney profiles, review acquisition systems, and local citation networks for immigration lawyers, family law firms, and personal injury practices across Calgary and Alberta.

Therapy & Counselling SEO

Mental health practices have unique SEO needs: sensitive content handling, Psychology Today profile optimization, local pack strategy, and HIPAA-aware review management. We've helped Calgary counselling clinics build consistent lead flow through organic search without compromising patient privacy standards.

Contractor & Exterior SEO

Siding, roofing, window, and exterior contractors compete in a highly local, seasonally-driven market. We deploy geo-targeted landing pages, project portfolio schema markup, and Google Business Profile optimization to put Calgary contractors in front of homeowners at the exact moment they're ready to buy.

FAQ

Calgary SEO Services — Your Questions Answered

A monthly SEO retainer with MRC includes ongoing technical monitoring, keyword rank tracking, content production (based on package), Google Business Profile updates, link building activity, and monthly performance reporting. We also maintain an active issues log and address emerging problems (algorithm updates, new competitor activity, site changes) as they arise. Nothing is set-and-forget — we actively manage your campaign throughout the month.

Yes. Our standalone Technical SEO Audit is priced from $997 and delivers a comprehensive written report covering technical health, on-page gaps, backlink profile, and a prioritized 90-day action plan. Many clients start with an audit to understand their current baseline before committing to a retainer. Contact us to book yours.

Monthly reports include: keyword ranking changes for all tracked terms (with trend data), organic sessions from Google Search Console, click-through rate analysis, conversion data if goal tracking is configured, backlink growth, and a forward-looking action plan for the next 30 days. We present data in plain language — no hiding behind vanity metrics.

Start With a Free Calgary SEO Audit

We'll analyze your site, identify your highest-impact opportunities, and show you exactly what a Calgary SEO services campaign would look like for your business. No commitment required.

Request My Free Audit