Real Results

Calgary SEO Results —
Documented Rankings, Real ROI

These are real campaigns we've run for Calgary businesses. Not projections, not screenshots of someone else's results — actual rank movement, traffic data, and business outcomes from our clients' campaigns.

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Case Studies

Calgary SEO Campaign Results by Industry

HVAC Contractor

Calgary HVAC Company: Page 4 → Top 3 in 5 Months

Timeline
5 Months
+418%
Organic Traffic Increase
#1–3
Local Pack Position
34
New Page 1 Keywords

The Challenge

A mid-sized Calgary HVAC contractor with 12 years in business was ranking on pages 3–4 for their primary keywords despite having a strong reputation. They had zero local pack presence, an unoptimized GBP with 8 reviews, and no dedicated landing pages for their service areas. Their site had significant technical issues: missing schema, slow LCP of 6.2 seconds, and duplicate content from pagination.

The Strategy

We executed a complete technical SEO remediation first — fixing Core Web Vitals (LCP reduced to 1.8s), implementing LocalBusiness and Service schema, resolving duplicate URLs, and rebuilding the internal link architecture around service + location combinations. GBP was fully optimized with 18 new photos, 12 Q&A entries, and a weekly post schedule. A neighbourhood landing page strategy was built targeting NW, SW, SE, and NE Calgary.

The Results

Within 5 months, the business ranked in the top 3 organic positions for "Calgary furnace repair," "HVAC Calgary," and "furnace installation Calgary." The local pack position went from absent to top 2 across the core Calgary service area. Monthly organic lead volume increased by 340%, and the client reported booking 3–4 weeks ahead — a first for their 12-year history. Review count grew from 8 to 67 over the campaign period.

We went from 8 Google reviews and invisible on Maps to consistently showing up first. The phone is ringing constantly now.

Jason T. · HVAC Contractor, Calgary NW
Law Firm · Immigration

Immigration Law Firm: Zero to 1,200 Monthly Organic Visitors

Timeline
9 Months
1,200
Monthly Organic Visits
28
Top 10 Keywords
4.1x
Consultation Request Increase

An immigration law practice entering the Calgary market needed to establish online authority from scratch in a YMYL vertical with strict E-E-A-T requirements. We built a comprehensive topical authority strategy around immigration law categories (Express Entry, Family Sponsorship, Work Permits, Study Permits, Refugee Claims), produced detailed practitioner bios with schema Person markup, and built a citation and review infrastructure from zero. At 9 months, they were generating 1,200+ monthly organic visitors and ranking in the top 5 for 28 immigration-related keywords in Calgary and Alberta.

Therapy & Counselling

Counselling Clinic: 30% of New Clients from Organic Search

Timeline
8 Months
30%
New Clients from Organic
#2
Ranking: "Calgary Therapist"
287%
Organic Session Growth

A Calgary counselling clinic with multiple therapists was almost invisible online despite offering excellent clinical services. We developed a therapist-specific SEO strategy: individual therapist profile pages with Person schema, specialty-focused service pages (anxiety therapy, couples counselling, trauma therapy, ADHD assessment), local SEO for both their SW Calgary location and virtual therapy statewide. We also resolved a critical duplicate content issue from 3 near-identical therapist service pages competing for the same keywords. At 8 months, they were booking 30% of new clients through organic search for the first time.

Current Rankings

Our Own Site Rankings — We Practice What We Preach

MRC SEO Consulting ranks for the keywords we target. Here's our current position for Calgary's highest-volume SEO terms.

Keyword Monthly Volume Current Rank Search Type
calgary seo company 2,900 #1 Organic
calgary seo 3,600 #3 Organic
seo in calgary 3,600 #1 Organic
search engine optimization calgary 3,600 #11 Organic
calgary seo expert 1,600 #6 Organic
calgary seo expert 1,600 #1 Local Pack
calgary seo services 2,900 #13 Organic (growing)

Rankings as of March 2026. Contact us to discuss how we build the same results for your business.

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